ALDI/It’s Special You Can BuyThese little videos really tickled us when we wrote them. We spent days researching facts about space (and we went into deeeeep space). We spent more days drafting and crafting. And now we're here, with some of the funnest, and funniest stuff we've written. These videos are part of ALDI's long running It's Special You Can Buy platform. One of these (the foldable exercise bike) went viral, racking up a collective 2m views on TikTok.
CCO: Alex Derwin
Creative Directors: David Fraser & Dantie van der Merwe
Creatives: Angus Whalan & Alana Koutoulas
Directors: Al Moore & Cris Corderio
Stylist: Jenni Booth
BMF Editor: Jeni Rohwer
TVC Production Company: Finch