Sydney based Creative,
currently working at BMF.

WORK.
ALDI / GO A LITTLE EXTRA
AUST GOV / YOUTH VAPING
ALDI / SPECIAL BUYS
ASARAI / BRANDING
GWS / TOASTER THOUGHTS
SWAPPASTREAM





























GEORGE WESTERN / Toaster ThoughtsThis campaign was run in animated digital OOH and social. While concepting, we ate a LOT of crumpets. While we waited and waited and waited for them to toast, we would chat and bounce around a hundred different 'what ifs'.

That's when we realised that the long toasting time is a good thing. It's when we can stare into the warped reflections of a chrome toaster, and let our minds wander.

So we built this campaign on the thoughts we had while we waited for our crumpets to toast, and celebrated all the bizarre places our minds wander to when left to roam.










Chief Creative Officer: Alex Derwin
Creative Director: David Roberts
Creative: Angus Whalan & Alana Koutoulas
Account Manager: Chelsea Chan
Production Managers: Holly Whitely & Simone Plaza
Animation: Jeni Rowher
Retoucher: Kate Field
Finished Artist: Holly Jones


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