ASARAI/Design and Art DirectionASARAI is an Australian skincare brand, formulated by a naturopath and made with clean and unique Australian botanicals. To communicate the brand’s ethos of clean and ethical products, clean and minimal collateral were created to help elevate it’s messaging. From the reduction of type, to the simple colour scheme which drives focus on the minimal bright yellow packaging, all creative decisions from shoots, to print and digital collateral aim to reflect ASARAI’s natural offerings.